As the sole designer in the team, I was responsible for all graphic design elements across packaging, product and marketing as well as being the 'brand guardian'. This project was across 2020-2021.
The V&A signed a deal with a Korean skincare brand in early 2020 which was to be built using the museum archive as inspiration. I was very hands on with this project and worked collaboratively, on a daily basis, with the creative team of the brand.
The development started by looking at the 'basic' range.
An Ampoule shaped bottle (above) was designed specifically for the range as its hero product, using the pattern of William Morris' Pimpernel as inspiration. More items were added, including hair care and cosmetics with their own relevant archive inspirations.
We also worked on some promotional items to be given away with purchases such as candles, mugs and tote bags.
One of the main challenges was the website. I assisted across design as well as branding. After consulting with V&A's internal stakeholders, I created a word mark for the brand to use which said "V&A Beauty". It was to be different from the font of the museum's monogram and be placed along with a strap line to make sure it was clear this was not part of the V&A family, but a cobranded partner.
