Projects between 2019 and early 2021.
I worked on NPD, packaging and marketing across core ranges, licensing and bespoke projects for high street retailers including Primark, Debenhams and C&A.
RETRO MACHINE:
I redesigned the decals on an arcade machine to reflect more accurately the retro design feel and the games inside.
COCKTAILS:
The brief: To create a cocktail scratch poster to fit into an existing range of scratch posters. I wanted to make sure the cocktail illustrations I did were colourful, as the poster is designed to be placed on a wall and the style guide is already very plain in colour.
BEAUTY RANGE:
The brief: To come up with a beauty range concept for a younger female consumer which has a sense of humour and sassy attitude.
The range needed to sit comfortably together but also have scope to be expanded using the same style guide. The board below is the initial ideas and I showed how this may be expanded into a range within a range, including lip balms and face packs.
I chose some of the more classic items in a make up bag; mascara, moisturiser, eyebrow pencil (though in this case I called it a "marker" to make a joke about the look of some modern eyebrows) face packs, eye shadow, lipgloss and lip balm.
Alternative design - with a more 80's modern/retro feel
