I worked on creative across the Primark account while at Thumbs Up in 2019 and 2020.
We sold mainly tech product into the retailer which included (but was not limited to) earphones, headphones, powerbanks, charging cables and phone accessories.
I was involved in seasonal style guides, packaging concepts for core ranges or licensed items, product design, presentation decks and liaising with the Primark team on future ranges.
SELECTED WORKS:
KIDS HEADPHONES
The brief: Create characters for kids headphones which needed to have a scandi feel. I sent the approved characters to the 3D team to spec the product and then I created packaging for the headphones including custom dielines.
I was involved in this project from brief to production in terms of liaising with the Primark team, designing the characters, working with the 3D team to create the headphone product, designing the packaging - including all artworking and communicating with the factory to make sure the packaging was produced to my specification.
I did several packaging proposals and they preferred this above style which then went into stores in the UK and Europe.
Below is another of the ideas I had, including more of a scene for the animals.
CORE HEADPHONES
Below is headphones packaging I did for Primark's core range. This includes a bespoke diecut and artwork design, plus manual.
