Freelance project in 2021. I designed the new logo.
The Gourmet Sweet Company wanted to update their logo from the one below.
The brief: "To create a logo what would improve our brand image, and be usable across all packing formats and markets (in store retail and online) We had some issues with our current logo when trying to apply it to bags/pouch designs. Need this new logo to be able to integrate into these packaging types seamlessly. I would like to logo to focus on the higher end of the confectionery market. Our website would be then redesigned to match the look and colour scheme of the logo."
Below are some initial ideas I had and then some underneath that I continued developing.
The client chose the one below:
