A freelance project from 2020. I redesigned the logo and created product packaging.
"Glee Nutrition is an indulgent health food brand due to launch in 2020. Innovative, inspirational passionate and creative is what they are. In early 2020 they had an idea for a new product. This idea changed their lives. They would like to introduce you to Glee’s first ever product, Cookie Dough Energy balls. Fun flavours, high in protein, made with natural ingredients, vegan, gluten-free, environmentally friendly and to top it off they’re bake-able too."
PACKAGING:
I was asked to "create packaging that’s different from Glee's competitors. We do not want it to look like the typical healthy natural brand, but instead, indulgent and fun."
I did two different versions for them to choose from. They chose the first design to go forward with.
LOGO:
I was then asked to update the logo. The brief was to create "something simple, memorable, timeless, versatile and appropriate to our product and consumers"
Below is the original logo:
Below are some of the logos I designed. They liked the 4th version and I amended it and chose red to match the packaging they liked. I also used a more fun, soft and playful font.
