All projects were completed while I was at Thumbs Up (2019-2021)
I created the style guides, bespoke cutter guides for each individual sku and artworked each box.
'Gadget Lab' range style guide refresh:
This project was to update the packaging style guide for the Gadget Lab range. I sent two versions over to Debenhams team to see which they preferred. They picked V2 and it was rolled out across other suppliers and produced for an AW19 drop in stores.
Version 1 - Black on black / grey. Simple, clean, tech.
Version 2 - Black with a flash of colour. Simple, impactful, modern.
'Retro Gaming' range:
The brief: To create retro style packaging for the range of products we were selling into Debenhams. I met with the buying team and was given a couple of images to base the design. They also stipulated that each box artwork should have its own individuality but still have a running theme through.
I worked on the whole range designing the styleguide and artworking all packaging.
Below were all available to purchase in store and from debenhams.com (AW19)
'Amplified' tech range
I also had the opportunity to be able to work on another range called Amplified.
Below are a selection of the final products in the styleguide, available from Debenhams AW19.
