A project from my time at Thumbs Up. I designed the packaging.
An eco range of travel products was proposed by the 3D team and my brief was to come up with a packaging solution. I went with a natural kraft card and a cutout logo so the product colour shows through.
To be true to the brand ethos, I wanted to make sure no glue was used so I made the wraps interlocking and used uncoated card so it could be recycled. I also specified to the printers that natural materials were to be used to attach any items with swing tags.
